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Title:
Design and Analysis of Switchback Experiments
Abstract:
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted this experimental design technique, the development of its theoretical properties and the derivation of optimal design procedures have been, to the best of our knowledge, elusive. In this...
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